Commercial campaigns

As a Lifestyle Commissioning Editor within Telegraph Spark (Sept 2017-August 2020), I was responsible for the creation and delivery of quality content (both print and digital) to fulfil sponsored and branded commercial campaigns across all Telegraph Media Group titles (including Stella and Telegraph Magazine).

From working with the sales team to devise content strategies and interpret briefs, to commissioning freelance or in-house writers and editing/writing copy while maintaining top editorial standards, I oversaw the content journey from pitch to publish, ensuring quality output along the way.

Here are a selection of campaigns I’ve edited:

Estée Lauder

Focusing on three different ranges; Advanced Night Repair, Futurist Foundation and Perfectionist Pro, we created a mult-platform beauty campaign (consisting of magazine features, cover wraps, online articles and bespoke interactive longforms). All the pictures and illustrations were commissioned in house and produced especially for Estée Lauder.


This campaign, a ‘pro-age’ series, is all about celebrating age – the rise of generation re-start / generation ageless. I spent months hunting down the perfect real-life case studies – 60+ ‘glow getters’ (60+ women who are confident in their own skin and constantly striving to feel their best by doing what they love). We complemented the human interest interviews with product reviews from Clarins’ Nutri-Lumière collection.

Kelly’s of Cornwall

For this foodie campaign I commissioned high-profile Michelin-starred chef Paul Ainsworth to create show-stopping, delicious, yet simple desserts, paired perfectly with Kelly’s ice cream. The result? An epic, and very scenic, series of four DPS’ in Stella magazine, showcasing eye-catching design, premium photography and emotive introductions to each of the family-friendly recipes.

BT Mobile

For this video-led campaign we created three short films – hosted on The Telegraph website, in partnership with BT Mobile. The topic was family communication (specifically how we chat to our families on group messages). I commissioned Emily Atack to be the face of the campaign and we created, alongside a scriptwriter, three funny stories based on Emily’s family.

John Lewis and Waitrose

John Lewis and Waitrose partnered together – for the first time ever – to collaborate with us on a Christmas feasting campaign. The idea? To centre four Christmas meals – brunch, party hosting, boxing day and the main event – around one John Lewis table. Each feature included helpful hosting hacks alongside bespoke photography – using food from Waitrose and serving dishes from John Lewis.

Elizabeth Arden

Pollution in our cities is a growing problem, and also hugely damaging to our skin. From clogging pores to compromising skin function and even leading to premature signs of ageing, what should we be doing to lower the risk to our skin health? We teamed up with Elizabeth Arden to help showcase their Prevage range – looking at how to pollution-proof your skin. While this campaign was not the largest, I think it was particularly effective in it’s use of illustration (when we couldn’t shoot specific ‘model looks’). The outcome? Something stand-out and different.